Privacy Policy for buchbon.ch
We take the protection of your personal data very seriously. Below, we provide comprehensive information on how we process personal data in connection with the use of our website.
The administrative office of the Swiss Book Voucher Cooperative processes personal data for the purpose of contract fulfilment and maintaining ongoing customer relationships. Personal data refers to all information that serves to identify you and can be traced back to you – for example, your name, email address and telephone number.
1. Data controller
Swiss Bücherbon Cooperative
P.O. Box 246
6371 Stans
Switzerland
Telephone: +41 52 672 27 24
Email: schweizer@buchbon.ch
Website: www.buchbon.ch
2. General information on data processing
We process personal data in accordance with the Swiss Data Protection Act (DSG) and – where applicable – the EU General Data Protection Regulation (GDPR).
3. Access data (server log files)
When you access our website, data is collected automatically (e.g. IP address, browser, operating system, date and time).
This data is used to ensure stable operation and to optimise our services.
4. Collection of personal data
We collect personal data in particular in the following cases:
- For orders: name, address, email address, payment details
- When contacting us: name, email address, content of the enquiry
- Upon registration: login details, IP address, time of registration
5. Purposes of processing
Data processing is carried out for the following purposes:
- Processing of orders
- Customer communication
- Operation and improvement of the website
- Marketing and newsletters
- Compliance with legal obligations
6. Disclosure to third parties
To fulfil our services, we disclose data to the following recipients:
- Datatrans AG (payment processing)
- Infomaniak Network SA (newsletter)
- Swiss Post (shipping)
- Homm Interactive GmbH (hosting)
- Craft CMS (website system)
All service providers are contractually obliged to treat personal data confidentially.
7. Data transfer abroad
Data may be transferred in particular to the USA (Google, Meta, LinkedIn).
In doing so, we ensure through appropriate safeguards that an adequate level of data protection is maintained.
8. Cookies and tracking
Our website uses cookies and similar technologies.
We use Cookiebot (Usercentrics A/S, Denmark) to manage your consent.
9. Google Tag Manager
We use Google Tag Manager (Google LLC, USA).
The service is used to manage tracking tools and does not itself store any personal data, but may trigger other services.
10. Google Analytics
We use Google Analytics to analyse the use of our website.
Data collected includes, among other things:
- Page views
- Interactions (e.g. clicks, scrolls)
- Technical information
Settings:
- IP anonymisation enabled
- Google Signals disabled
- Retention period: 2 months (events), 14 months (user data)
11. Online marketing
We use services from Google Ads, Meta (Facebook/Instagram) and LinkedIn to display personalised advertising and measure performance.
12. Newsletter
We use Infomaniak to send out our newsletter.
Registration is carried out via a double opt-in procedure.
We analyse open and click-through rates to optimise our content.
13. Retention period
Personal data is only stored for as long as is necessary for the respective purpose or as required by statutory retention obligations.
14. Data security
We employ technical and organisational security measures (e.g. SSL encryption) to protect your data.
15. Rights of data subjects
You have the right to access, rectification, erasure, restriction of processing and to object.
16. Place of jurisdiction
The place of jurisdiction is the registered office of the website operator listed in the legal notice. Swiss law applies exclusively.
16. Changes
We reserve the right to amend this privacy policy at any time.
As a customer, you expressly consent to this use of your data.
In the event of any discrepancies, the German version of this policy shall prevail.
As of March 2026
The Swiss Book Voucher is actively involved in promoting the book trade and literature. Every year, we support numerous events and projects that celebrate the diversity and importance of reading. Here you will find a selection of our support projects that help to keep the world of books alive and spread the joy of reading.
