In "The Favorite Book," bookstores in the German-speaking part of Switzerland select their favorite book every year. The initiative strengthens the culture of recommendations in the book trade and makes special titles visible. As a sponsor, we support this commitment to reading and exchanging ideas about books.
“The Favorite Book” is an initiative of the Swiss-German bookstores that annually selects the favorite book from new releases. The categories include fiction, non-fiction, and translations. Booksellers vote online to determine which titles stand out in the current literary year. The awarded books and the recommendations from participating bookstores subsequently receive special visibility in the book trade and in the public eye. The initiative promotes exchange about literature, strengthens the role of bookstores as advisory contact points, and shows which stories and themes move the book industry. Through the annual election, a valuable insight into the diversity of contemporary literature and the perspectives of the people who work with books daily is created. We support “The Favorite Book” as a sponsor because here reading, book culture, and the expertise of the book trade come together in a special way. The initiative makes it clear how important personal recommendations are and how much the book trade contributes to literary orientation and the diversity of the Swiss literary landscape.
The Swiss Book Voucher is actively involved in promoting the book trade and literature. Every year, we support numerous events and projects that celebrate the diversity and importance of reading. Here you will find a selection of our support projects that help to keep the world of books alive and spread the joy of reading.
